I have noticed the same thing among older people from the Coptic church who would occassionally attend liturgy at an OCA parish that I used to go to....I always thought it was to "announce" their faith to everyone, especially since they came from a Muslim country....
I think that the word "heretic" gets thrown around a lot here these days, but I don't believe that anyone is being culturally biased......
and Dunkin Donuts coffee is awesome.