Clothing company Land's End has to back down when its clientele take to facebook to stand firm against the company's attempt to court feminists and look 'cool and trendy' by prominently displaying iconic feminism founder Gloria Steinem in its sales materials. This is a first, perhaps !
A sample of customers' irate comments on Lands' End's Facebook page :
"Still can't figure out why you think a 80 year old woman who wears a tee shirt celebrating abortion is a good face for your brand -- especially among the young people you so hope to attract -- polls consistently show people age 18-29 are more pro-life than their elders. Maybe your new CEO should move from New York to Wisconsin -- she might meet some people who actually buy the clothes Land's End sells. Unfortunately, my family won't be among them as we are done with Land's End," one female commenter wrote.
"I have been a LE customers for at least 20 years, and I have spent a lot of money on clothing and accessories for my family of 6. I have shopped with you because your clothing has been the most modest, stylish, and best value for my family. After looking at your latest catalog however, I was horrified. You obviously don't know who shops with you, or maybe you do and don't care. In the midst of the celebration of Easter (life), you interview and glorify a woman who fosters a culture of death. If you put aside morality, from a business perspective, you are celebrating a woman who promotes abortion, which kills the children you want people to buy your clothes for. Badly done, LE, badly done. I won't be shopping with you anymore, and will be informing others so they know what you advocate as well," another female commenter [remarked]... "